NAAB provides recognition to various persons in the AI industry that have reached significant milestones in their careers. Awards are issued for persons contributing 25 years and 50 years of service to the AI industry. Insemination technicians are honored with awards at the benchmarks of 35,000, 100,000, 150,000 and 200,000 first service cows inseminated. Sales representatives are honored with awards at the benchmarks of 250,000, 500,000, 1,000,000 and 1,500,000 (and in increments of 500,000 there after) unit sales of semen. A complete listing of those individuals can be found under the categories below.